A vertical outside-EPC sales channel, fully turnkey. Strategy Labs AI markets the channel, recruits the dealers, trains the reps, and builds the software. SunAtlas keeps doing what SunAtlas does best: engineer, procure, and install. In return, a small per-watt override, plus an enterprise software platform that compounds in capability every quarter, at zero cost to you.
We've already done this once: built a single-state EPC into a $35M dealer channel. Now we want to do it ten times bigger, with SunAtlas, on the operating system we built for exactly this.
Most EPCs are great at one thing: building. Dealer channel is a different muscle entirely: recruit, train, equip, retain, route deals, manage compliance, keep reps in their seat. Without that muscle, dealer programs collapse into chargebacks and churn. Strategy Labs AI has built it, run it, and broken $35M doing it. Now we want to plug it into SunAtlas.
Every watt sourced through our channel is a watt SunAtlas didn't have to recruit, market, or close. Pure incremental EPC volume at your contracted EPC margin, with no acquisition spend.
Strategy Labs earns a small per-watt override on deals we source plus a 10% commission on adders. We only win when SunAtlas wins. No retainer. No floor. Total alignment, every install.
BriteBuild, our production-grade solar OS, deploys for SunAtlas at zero cost, custom-tuned to your install workflow. Continuous build-out funded entirely by override revenue. No CapEx line item, ever.
A decade in dealer-driven solar. Real volume. Real installs. Real recruiting funnel. Real chargeback discipline. The replication thesis is not theory; it's already in our bones.
Everything we built in California: the dealer recruiting funnel, the rep onboarding curriculum, the lender bench, the redline-to-install workflows, the compliance scaffolding. All of it portable. State boundaries are not the problem. Channel infrastructure is the problem. We have it.
BriteBuild is already live. 375+ database migrations, multi-tenant architecture, real-time roof design, integrated multi-lender financing, contract automation, AI customer assistance, and contractor-side data sanitization. Every dealer onboarded gets a fully equipped tech stack from day one, at zero deployment cost to SunAtlas.
Polygon roof drawing, intelligent panel placement, magnetic snap, pitch-adjusted area calculation, MeasureTool, RoofLineManager. Reps close at the table because the design is real and the proposal is signed before they leave the driveway.
Lender approval flows, territory-aware product catalogs, cash, loan, lease, PPA scenarios, live rates. Every dealer's full lender bench in one screen.
DocuSign, auto-generated PDFs with bill of materials, milestone scheduling, real-time customer notification.
Tiered list pricing, continuous-scale profiles, territory-based pricing, full adder and rebate catalog with eligibility scoping.
EPC to contractor to crew hierarchy with field-level data sanitization. Dealers see exactly what they need to close. Margins, internal identities, and inter-dealer data stay invisible.
Shareable proposal links, financing comparison, savings calculator, accept-and-sign workflows. The customer becomes the closer.
Claude-powered chat answering customer questions, reducing rep load, closing the gap between submission and signature.
Site survey tracking, crew assignment, install milestones, gamified objectives that keep field teams completing checklist items on schedule.
WebSocket real-time collaboration, 246 test specs, S3 file storage, SES delivery, Stripe payments, Sentry monitoring, Heroku-ready. The platform isn't roadmap. It ships.
The historical bottleneck on dealer-channel scale was always vendor CRMs that didn't fit the workflow. BriteBuild is ours, end to end. Every feature gap closes on our own roadmap, on our own clock.
The platform isn't a static deliverable. It's a living roadmap, funded entirely by the override, prioritized to SunAtlas's install workflow, your adder schedule, your contract language, your reporting needs, your compliance footprint. Every quarter the platform moves further into your shape, and SunAtlas pays nothing for it.
Most software vendors sell you a generic product, charge you to "customize" it, and stop building when the contract renews. We invert the model entirely. The override funds the build. SunAtlas's priorities drive the roadmap. Every feature shipped for SunAtlas's channel makes the platform stickier, more defensible, and more durable for both sides.
Customer portal, proposal templates, savings disclosures, accept-and-sign flows wrapped in your brand, your tone, your trust signals. End customers see SunAtlas, not a vendor.
Site survey checklists, crew assignment rules, M1 / M2 / M3 milestone definitions, photo-of-record requirements, inspection workflows. Built around how your crews actually work, not generic.
Battery, MPU, re-roof, EV, trenching, ground mount. Each priced and scoped per your install standards, with eligibility rules and approval flows that match your real-world ops.
Master service, change-order, customer-acceptance, warranty disclosures. Your legal language, your structure, your DocuSign workflows. We maintain the system; you control the words.
Live install pipeline, dealer leaderboards, channel-level revenue and margin views, regional heatmaps, M1-to-PTO cycle time. The dashboards your leadership wants, exactly as you want them.
Whichever finance partners SunAtlas trusts get pre-integrated, pre-approved, and pre-priced inside the dealer experience. No integration cost, no API headaches.
Permitting checklists, AHJ-specific submittal packages, state-required disclosures, NEM tariff tracking. Added per state as the channel expands, never as billable change orders.
NEM 4.0, V2H, virtual power plants, agentic AI for service, new finance products. As the market shifts, so does the platform. SunAtlas is on the build queue, permanently.
SunAtlas does what SunAtlas is great at: being the EPC. We do everything else. Each side does the thing they're already best at, and the math compounds quarter over quarter.
Every input default is conservative. The override is small. The volume is enormous. SunAtlas captures the bulk of the value as incremental EPC revenue. Strategy Labs earns a per-watt override plus 10% on adders, which funds the channel and the platform build. Both sides win on volume.
Channel growth is matched to SunAtlas's install capacity. We expand exactly as fast as you can build, and not faster. The risk profile stays controlled at every stage.
Clean terms. No surprises. Aligned incentives. Built to scale. Six items, that's the whole agreement.
Each term is meant to be exactly what it sounds like. Direct, simple, and aligned. No retainers. No floors. No hidden software invoices. Both sides win on volume.
Dealer-channel EPC pricing locked at $2.20 to $2.45 per watt, schedule reviewed quarterly. Adder schedule jointly defined.
10 to 15 cents per watt on every deal originated through our dealer channel. Floor 10¢, ceiling 15¢. Recognized at install milestone.
10% commission to Strategy Labs on adders sourced through the channel: battery, MPU, re-roof, EV, ground mount. Standard term, transparent on every deal.
Right of first refusal on new dealer-channel partnerships in active markets. Not blocking SunAtlas. Protective of the build.
The platform deploys at zero cost, hosted and maintained by Strategy Labs AI. Continuous build-out specifically for SunAtlas's vertical use case is a contractual commitment, funded entirely by override revenue, with no software invoices to SunAtlas, ever.
Quarterly business review. Co-branded recruiting events. SunAtlas leadership at flagship dealer summits. We market the partnership; you stamp it.
Outside-sales solar is the largest under-served opportunity in the residential market. Someone is going to capture it. Strategy Labs AI has already built it once, at $35M of annual EPC revenue, on the back of a hundred-plus dealer organizations, through a decade of policy whiplash. We have the playbook, the relationships, the technology, and the team. SunAtlas has the EPC machine. The math is already done. The only question is whether we run it together.
Re-Run the Numbers